University Of Zambia Online Public Access Catalogue
Beckman, Dale M.
Foundations of Marketing Beckman,Dale M. Kurtz,David L Boone,Louise E - 5th edition - Toronto : Dryden Canada, 1992. - xxi, 747 pages : illustrations.
Includes bibliographical references and index.
9780039227845
Marketing.
HF 5415 / BEC 1992
Foundations of Marketing Beckman,Dale M. Kurtz,David L Boone,Louise E - 5th edition - Toronto : Dryden Canada, 1992. - xxi, 747 pages : illustrations.
Includes bibliographical references and index.
9780039227845
Marketing.
HF 5415 / BEC 1992