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Marketing management /

Czinkota, Michael R.

Marketing management / Michael R. Czinkota and Masaaki Kotabe - 3rd ed. - Cincinnati, Ohio: Atomic Dog Publishing, 2005. - xx, 510p.: ill.

Includes index

ISBN: 1592601367

Subjects--Topical Terms:
Managerial accounting

LC Class. No.: HF 5415.13 CZI 2005

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