University Of Zambia Online Public Access Catalogue
Advertising campaign planning : developing an advertising-based marketing plan /
Jim Avery.
- Chicago : Copy Workshop, 1993.
- 202 pages : illustrations.
Includes bibliographical references.
0962141550
Advertising campaigns --Planning.
Advertising media planning.
Marketing --Planning.
HF 5837 / ADV 1993
Includes bibliographical references.
0962141550
Advertising campaigns --Planning.
Advertising media planning.
Marketing --Planning.
HF 5837 / ADV 1993