University Of Zambia Online Public Access Catalogue
Shimp, Terence .A.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina. - Sixth edition. - Mason : Thompson Learning, 2003. - xxi, 650 pages : illustrations. - The Dryden Press series in marketing .
Includes index.
0030211131
Communication in marketing
Sales promotion
Advertising
HF 5415.123 / SHI 2003
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina. - Sixth edition. - Mason : Thompson Learning, 2003. - xxi, 650 pages : illustrations. - The Dryden Press series in marketing .
Includes index.
0030211131
Communication in marketing
Sales promotion
Advertising
HF 5415.123 / SHI 2003