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Essentials of marketing /

Lancaster, Geoffrey A.

Essentials of marketing / Geoffrey A. Lancaster and Lester Massingham - Berkshire : Mc Graw- Hill, 1988.

Includes index

ISBN: 0070841810

LCCN: 8725979

Subjects--Topical Terms:
Marketing
Marketing -- Case studies--Marketing -- Case studies

LC Class. No.: HF5415 / Lan 1988

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