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Strategic marketing management 1997-98 : Planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
Material type:
TextSeries: CIM workbook seriesPublication details: Oxford : Butterworth-Heinemann, 1997.ISBN: - 0750635819
- Chartered Institute of Marketing
- Marketing -- Management -- Marketing -- Management
- Marketing -- Management -- Case studies -- Marketing -- Management -- Case studies -- Marketing -- Management -- Case studies
- Strategic planning -- Periodicals -- Strategic planning -- Periodicals
- Decision-making -- Case studies -- Decision-making -- Case studies
- HF5415.13 Fif 1997
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Includes index
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