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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: 8th edISBN:
  • 0256030197
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.13 .M369 1984
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Includes bibliographical references and indexes.

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