Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
Material type:
TextPublication details: New York : Wiley, [1968]Subject(s): DDC classification: - 658.8
- HF5415.1 .A6
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"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Includes bibliographies.
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