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Marketing/ Joel R. Evans and Barry Berman

By:

Evans, Joel R

Contributor(s):

Berman, Barry

Material type:

TextPublication details: New York: Macmillan Publishing Company, 1994Edition: 6th edDescription: xxxi, 773p.: ill. + Various paginationISBN:

0023342706

Subject(s):

Marketing

LOC classification:

HF 5415 EVA 1994

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Includes bibliographical references and index

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