Marketing / Charles W. Lamb, Jr, M.J. Neeley Professor of Marketing, M.J. Neeley School of Business, Texas Christian University; Joseph F. Hair, Alvin C. Copeland Endowed Chair of Franchising and Director, Entrepreneurship Institute Louisiana State University Jr. and Carl McDaniel.Chair, Department of Marketing, College of Business Administration, University of Texas at Arlington.

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TextPublication details: London : Thomson south-western, 2004.Edition: Seventh editionDescription: xxxviii, 774 pages : illustrationsContent type:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Main Library On Shelf		Non-fiction		HF 5415 LAM 2004 (Browse shelf(Opens below))				1	Available			33729000772579

Includes bibliograhical references and index.

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