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Management of electronic media / Alan B. Albarran.

By:

Albarran, Alan B

Material type:

TextPublication details: Belmont : Wadsworth Pub. Co., 1997.Description: xix, 324 p. : illISBN:

0534262740

Subject(s):

Mass media --Management

LOC classification:

P 96.M34 ALB 1997

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Includes bibliographical references and index.

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