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"This business has legs": how I used infomercial marketing to create the Peter Bieler with Suzanne Costas

By:

Bieler, Peter

Contributor(s):

Costas, Suzanne

Material type:

TextPublication details: New York: John Wiley & Sons, 1996.ISBN:

0471147494

Subject(s):

LOC classification:

HF6146.T42

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