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Marketing fundamentals 1998-99 / Geoff Lancaster and Frank withey.

Contributor(s):

Withey, Frank

Material type:

TextSeries: The Chartered Institute of Marketing SeriesPublication details: Oxford : Butterworth-Heinemann, 1998.ISBN:

0750640340

Subject(s):

Marketing

LOC classification:

HF5415.13 Lan 1998

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The Workbook produced jointly with the CIM for certificate.

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